I’m an online entrepreneur living 45 minutes south of Toronto.  I’ve built companies, sold companies and now advise companies.  I’m an entrepreneur through and through.  I most love the freedom and opportunity that comes with being an entrepreneur.  And, I believe that we as entrepreneurs can leave the most significant impact on the world because of our ability to make money and then channel it to meaningful causes and projects.

Professional Bio

My name is Stu McLaren and I help experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8-figure membership sites.

In 2008, I co-founded the world’s most popular membership platform for WordPress (WishList Member).  When I sold my interests in October 2014, we were powering over 58,000+ online communities and membership sites.

That gave me a unique understanding of the dynamics involved with building highly profitable (but low stress) online communities.  Most importantly, I discovered what keeps members coming back month after month – which is the secret to profitability soaring.

From there I decided to test my knowledge and I partnered with New York Times best-selling author Michael Hyatt.  Together we took his business from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress).  His profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100+ days with his family by not having to travel.

That led to the coaching and consulting that I now do with other high-level experts and influencers who want the same kind of growth without the stress or tension of neglecting the things that matter most.

It’s these grassroots marketing insights that my wife and I have used to also successfully launch a registered Canadian charity called World Teacher Aid.  Since 2009, we have been building schools in IDP camps throughout Kenya that are home to thousands of kids.  This work lights up my entrepreneurial soul.  I quickly realized, the more money I make, the more impact I can have.  That’s why I’m SO passionate about sharing this experience with other entrepreneurs who want more meaning from their work.

So whether you want to make more money for yourself or raise funds for your favorite charity, I’ll show you the fastest and easiest way to generate recurring revenues by creating and selling your own membership sites.

Fun Facts

I’ve swam with sharks, sting rays and other underwater creatures.

I’ve jumped out of planes, off bridges and out of very tall buildings.

I’ve lived in places of extreme wealth and extreme poverty.

I’ve seen the Great Wall, the Great Barrier Reef and climbed the Haiku Stairs.

I’ve got a university education (Honors Business) but maybe use 1% of what I learned.

I’ve dipped my toes in the Pacific, the Atlantic and the Indian Ocean.

I’ve visited North America, Central America, Europe, Asia, Africa and Australia.

I’ve physically climbed the world’s tallest buildings, bridges and mountains.

I’ve had my heart broken and filled with pure love.

I’ve struggled and I’ve won.

I’ve attended schools, graduated from schools and eventually built schools.

I’ve raced across the Pacific to see whales and driven across the Masi Mara to see cheetahs, lions and elephants.

I’ve won 2 National Soccer Championships and finished the bottom of the league (different teams!)

I’ve flown a fighter jet, sailed Halong Bay (Vietnam) and driven in multiple MINI rallies.

I’ve sold millions of dollars of products but none more meaningful than my first sale.

I’ve thrown spears with African tribesmen, danced with Hawaiian Hula dancers and…

I’ve trekked through the Congo to see Gorillas.

Random Tidbits

I am an Adidas fanatic.

I have ketchup on virtually everything I eat for dinner (including spaghetti, steak and veggies)

I love bright colorful art and photography (like that from Peter Lik).

I crave unique experiences (ex. driving a Scuba Submarine).

I fell even deeper in love when I saw my wife coming down the isle.

I cried the first time I heard my daughter giggle.

I cried the day we found out we had been matched with our adopted son.
Twice a week I play competitive indoor soccer.

I’d like to one day meet Bono (U2), Richard Branson and Tom Peters.

I love taking pictures but don’t have the patience to learn how to do it properly (ditto for playing the guitar).